AdaTech is a Toronto-based product and AI studio led by Sahar Abdollahi and Iman Hedeshy. We build client systems and our own product lab: ProsPix, AOW, NovArc, NovaKey, NovaLedger, NovaStack, NovaWrench, Novallet, and MISE.
We Build
Practical AI, Data, and Cloud Products
AdaTech combines Sahar’s product, UX, and delivery leadership with Iman’s systems, AI, cloud, and infrastructure depth. We work on useful software: consent-aware analytics, agent simulations, solar intelligence, local-first privacy tools, rewards optimization, diagnostics, and relationship intelligence.
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Full‑stack product delivery from discovery to
launch
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Security, privacy, and compliance by design
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Cloud‑native, scalable architectures
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Human‑centered UX/UI that converts
Products Launched
We Build Modern Products and Platforms That Drive Growth
Accelerate innovation with senior, cross‑functional teams. We operate as your embedded product, design, and engineering partner.
Founder-led Product Strategy
Production-aware AI Delivery
Lab-backed Product Thinking
Privacy-first Data Practices
Our Mission
Our mission is to empower organizations with intelligent tools that simplify complexity. We deliver secure, scalable systems that modernize operations, unlock data, and create measurable business impact — without the enterprise bloat.
- Ship reliable software that users love
- Build AI‑assisted workflows that save time and cost
- Design for scale, security, and compliance
Why Work With Us
Top Expertise
Senior engineers, designers, and data specialists who have shipped complex products across health, fintech, and ecommerce.
Quality Management
Automated testing, observability, and CI/CD ensure stable releases and fast feedback loops.
Utmost Flexibility
Engage by sprint, project, or as an embedded team. We adapt to your roadmap and stack.
Agility
Lean discovery, rapid prototyping, and iterative delivery to de‑risk decisions.
Innovation
Applied AI, modern cloud, and human‑centered design to create durable competitive advantage.
We Live by Powerful Values
Integrity
We do the right thing, even when it’s the hard thing.
Curiosity
We ask better questions to build better products.
Ownership
We act like owners and deliver end‑to‑end.
Clarity
We keep communication simple, transparent, and timely.
Impact
We measure outcomes, not outputs.
Collaboration
We win with our clients, not at their expense.